Last Updated: August 2025
1. Who We Are
The Witty Zoo is owned and operated by Tradient Ventures Ltd, registered in England & Wales (Company No. 16610411), with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, UK. We are the data controller for the purposes of UK and EU data protection law.
2. What Data We Collect & How
a) From you:
- Via checkout: name, billing/shipping address, email, phone, order details.
- Via account registration: username/password, purchase history.
- Via forms (e.g., Contact Form 7): name, email, message content.
- Marketing opt-ins (newsletter, offers).
b) Automatically collected:
- IP address, device, browser type, location, cookies and session data.
- Tracking via WooCommerce, Elementor forms, and analytics tools.
c) From third parties:
- Payment gateway data (Stripe, WooCommerce Payments).
- Analytics (Google Analytics, Elementor’s tracking).
- Ad tags (Facebook Pixel, Google Ads).
3. Legal Basis & Why We Use Data
We process data as follows:
| Purpose | Legal Basis |
|---|---|
| Process orders, payments, shipping | Performance of contract |
| Provide customer service | Legitimate interest |
| Send newsletters/offers (if opted in) | Consent |
| Prevent fraud, maintain security | Legitimate interest |
| Analytics & site improvements | Legitimate interest |
| Legal/tax compliance | Legal obligation |
4. How We Use Your Data
Your data helps us:
- Fulfill & deliver your orders
- Communicate order updates & support
- Send promotional communications (with your consent)
- Improve website design and content via analytics
- Prevent fraudulent orders
- Comply with tax laws via record retention
5. Cookies & Tracking
We use essential cookies (WordPress, WooCommerce) and non-essential cookies (tracking, marketing). We use a GDPR‑compliant cookie consent plugin (e.g. Complianz or CookieYes) to load non‑essential cookies only after consent.
You can withdraw consent at any time.
Visit Cookie Policy
6. Third Parties We Share Data With
- Payment processors (Stripe, PayPal) for payments.
- Shipping/logistics partners to fulfill orders.
- Email marketing tools (Mailchimp, Klaviyo) if you opt in.
- Analytics/Advertising tools (Google Analytics, Meta Pixel).
- Plugin service providers (Elementor, Slider Revolution) operate under GDPR-safe processes.
We only share data essential to provide services, and ensure Data Processing Agreements are in place with processors.
7. Data Retention
We retain your data only as long as needed:
- Order and transaction data: 6 years (for tax/legal purposes)
- Account and login data: until you delete it + 2 years inactivity
- Marketing opt-ins: until you withdraw consent
- Cookie/session data: as defined by the cookie plugin settings
8. Your GDPR Rights
You have the right to:
- Access your personal details
- Correct inaccurate information
- Request erasure (“right to be forgotten”)
- Restrict or object to processing
- Withdraw consent at any time
- Port your data to another provider
- Lodge a complaint with the ICO (UK) or another EU supervisory authority
You can exercise rights via email at contact@tradientventures.co.uk or a designated privacy request form.
9. Data Security
We use SSL/TLS encryption, access control, secure hosting, and regular backups. We update WordPress, WooCommerce, and plugins like Contact Form 7 and Elementor promptly. We assess plugins for GDPR compliance and limit data collection to what is necessary.
10. Automated Decisions & Profiling
We may use automated analytics to personalize product suggestions or detect fraud, but these do not produce legal or similarly significant effects for you. You can request a human review at any time.
11. Children’s Privacy
Our services are intended for users aged 16 or older. We do not knowingly collect data from individuals under 16. If discovered, we will delete it immediately.
12. Updates to This Notice
We may update this Privacy Policy to reflect legal or operational changes. Significant updates will be notified and dated at the top of this page.
13. Contact Us
Tradient Ventures Ltd
Registered Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company No: 16610411
Email: contact@tradientventures.co.uk , contact@thewittyzoo.com